We’re delighted to announce a new partnership with local charity JADA that will see their logo appear on the lower rear of our new away strip.

Founded in 2023, JADA was established in honour of Jordan Crombie, who tragically passed away at only 28 years old, from complications related to Addison's Disease in July 2022. Jordan's family and friends were deeply affected by his loss and decided to dedicate their efforts to raising awareness about this rare disease, providing support to individuals diagnosed with Addison's Disease, and offering assistance to their families. Their ultimate goal is to prevent other families from experiencing the suffering they endured.

JADA’s Dharma Crombie said: “We are so excited that we will be sponsoring East Fife Football Club for the 2024/25 season. We are a local Fife charity with a mission to raise awareness of Addison’s Disease and improve the lives of, educate and support people diagnosed with Addison’s Disease and their families. Follow us on Facebook, Instagram & TikTok.”

Lee Gillies from our Commercial Team added: “We are delighted to be working with the JADA charity. Dharma, the charity founder, is a friend of mine and this charity is one I support personally as I played football with her brother Jordan, who the charity is named after. You’ll see JADA buckets at games in the future or posts on our various timelines, and please ensure you support them if you do, just as they’ve supported us.”