East Fife FC are absolutely delighted to announce a new partnership with Back Onside and William Hill that will see Back Onside become our new away shirt sponsor for this season.

Back Onside are a UK-based charity dedicated to improving the nation’s mental health through education, support and inclusion. Alongside their own programmes, Back Onside work with the wider community by delivering a 24/7 crisis line, professional counselling services, educational course, changing room chats, support workshops and bespoke corporate services.

Daryl West from William Hill commented: “We’re delighted to support East Fife and their charity partner Back Onside for the new football season. After hearing about the work Back Onside have done to support the club over the past 18 months, we really wanted to give them the exposure they deserve. We’re really proud to be back in Scottish football and partnerships like this with such an historic club like East Fife makes us really excited for the season ahead.”

Libby Emmerson, Founder and CEO of Back Onside added: "On behalf of Back Onside, I would like to extend my heartfelt gratitude to William Hill for their generous support in sponsoring the away kit for East Fife FC and donating the kit space to our charity, along with providing an advertising board and an advert in the programme for the 24/25 season.

“Having supported and continuing to support several players, staff, and fans of East Fife FC for the past six years, this partnership is a perfect fit for us. A special thank you also goes to East Fife FC for helping make this wonderful collaboration possible. With this support we will continue to make a significant difference in raising awareness for mental health within the community."

Scott Young from our Commercial Team said: "I'm absolutely delighted to announce this partnership and William Hill have honourably backed Back Onside in this deal which we are delighted to be a part of. This is a charity that is close to us here at East Fife FC and the commercial team so it's a really proud day for us."

Lee Gillies from our commercial team added: "Our fans will be aware I’m a huge advocate for Back Onside and the support they offer. Having personally used their services in the past, I know how important the work they do is and it’s great to be able to give them a platform to extend their awareness. Thank you so much to William Hill for supporting this opportunity.”