Home
New Partnership with JADA
We’re delighted to announce a new partnership with local charity JADA that will see their logo appear on the lower rear of our new away strip.
Founded in 2023, JADA was established in honour of Jordan Crombie, who tragically passed away at only 28 years old, from complications related to Addison's Disease in July 2022. Jordan's family and friends were deeply affected by his loss and decided to dedicate their efforts to raising awareness about this rare disease, providing support to individuals diagnosed with Addison's Disease, and offering assistance to their families. Their ultimate goal is to prevent other families from experiencing the suffering they endured.
JADA’s Dharma Crombie said: “We are so excited that we will be sponsoring East Fife Football Club for the 2024/25 season. We are a local Fife charity with a mission to raise awareness of Addison’s Disease and improve the lives of, educate and support people diagnosed with Addison’s Disease and their families. Follow us on Facebook, Instagram & TikTok.”
Lee Gillies from our Commercial Team added: “We are delighted to be working with the JADA charity. Dharma, the charity founder, is a friend of mine and this charity is one I support personally as I played football with her brother Jordan, who the charity is named after. You’ll see JADA buckets at games in the future or posts on our various timelines, and please ensure you support them if you do, just as they’ve supported us.”
New Away Kit Sponsor
East Fife FC are absolutely delighted to announce a new partnership with Back Onside and William Hill that will see Back Onside become our new away shirt sponsor for this season.
Back Onside are a UK-based charity dedicated to improving the nation’s mental health through education, support and inclusion. Alongside their own programmes, Back Onside work with the wider community by delivering a 24/7 crisis line, professional counselling services, educational course, changing room chats, support workshops and bespoke corporate services.
Daryl West from William Hill commented: “We’re delighted to support East Fife and their charity partner Back Onside for the new football season. After hearing about the work Back Onside have done to support the club over the past 18 months, we really wanted to give them the exposure they deserve. We’re really proud to be back in Scottish football and partnerships like this with such an historic club like East Fife makes us really excited for the season ahead.”
Libby Emmerson, Founder and CEO of Back Onside added: "On behalf of Back Onside, I would like to extend my heartfelt gratitude to William Hill for their generous support in sponsoring the away kit for East Fife FC and donating the kit space to our charity, along with providing an advertising board and an advert in the programme for the 24/25 season.
“Having supported and continuing to support several players, staff, and fans of East Fife FC for the past six years, this partnership is a perfect fit for us. A special thank you also goes to East Fife FC for helping make this wonderful collaboration possible. With this support we will continue to make a significant difference in raising awareness for mental health within the community."
Scott Young from our Commercial Team said: "I'm absolutely delighted to announce this partnership and William Hill have honourably backed Back Onside in this deal which we are delighted to be a part of. This is a charity that is close to us here at East Fife FC and the commercial team so it's a really proud day for us."
Lee Gillies from our commercial team added: "Our fans will be aware I’m a huge advocate for Back Onside and the support they offer. Having personally used their services in the past, I know how important the work they do is and it’s great to be able to give them a platform to extend their awareness. Thank you so much to William Hill for supporting this opportunity.”
New Sponsor for Management Team
East Fife FC are delighted to announce Buckbootz as the new sponsors of our Management and Coaching Team kit for the coming season.
Buckbootz are the No1 provider of safety boots for those in trades and warehousing. The Buckbootz benchmark for dependability, durability, value and service all starts from a blank piece of paper. On to this the Company’s founders poured over 70 years of combined experience in footwear and safety boot manufacture, marketing, sales and distribution by listing every product, packaging and service deficiency known to bedevil the industry. Based out of Dundee their safety footwear is sold throughout UK, Ireland and Europe though select dealers.
Alastair from Buckbootz commented: "Scotland’s safety footwear brand Buckbootz are absolutely delighted to be the official management kit sponsor for East Fife FC this season.”
Scott Young from our Commercial Team added: "I'm absolutely delighted that Buckbootz have decided to partner with us at East Fife and here's to a long and successful partnership. Their safety boots are second to none and should be the first stop for anyone needing safe reliable footwear for work places."
